Estate agents work within a highly competitive industry. No matter what the state of the housing market is, there are always other estate agents vying for the attention of potential buyers. Every single house, apartment and commercial property on the market can sold at a value that works out for everyone, the seller, the buyers, and the estate agents that broker the deal. How can you, as an estate agent, ensure that you are reaching as many potential buyers as possible and doing the best by your client in attempting to sell their property? Marketing is key to estate agents and there are different processes and actions that can be taken to improve the marketing angle, showcase properties in the best light possible and reach as many potential clients as possible.
What can you do as an estate agent to help market properties more effectively and to reach a larger audience of genuine, prospective buyers?
Use professional photos – The first thing to do is to look at the photos that are currently on listings and see how you can improve them. So often, you see terrible photos on property listings, from weird angles, in poor light etc. Hiring professional property photographers helps you to have the perfect lighting, the perfect layout and to showcase a property in the best possible way. The idea should always be to show a prospective buyer how their dream home could look.
Have accurate floor plans – The quality of the photographs is a fantastic start but as an addition, think about how you can implement accurate floorplans into property listings. That way, potential buyers can see the space that they are working with exactly, as even the best photographs cannot show the exact measurements and what you are working with.
Virtual tours – This is especially important now, in the time of Covid-19, where house visits are beset by different social-distancing restrictions and the like. A well-made virtual tour of the property allows prospective buyers to walk through and see what the house looks and feels like, without having to physically visit there. As the property market comes back to life, virtual tours can still play an important part in the process.
Utilise modern online marketing – Look to build a social media brand that is strong and informative and builds trust with customers and potential customers. Use the information and imagery mentioned previously and post them online to entice new customers and showcase certain properties. Look to build flexible email marketing campaigns that reaches the right type of customer.
Estate agent marketing services can help your estate agency to hit all the right notes and to maximise the potential profit for your clients. Every single house, apartment and commercial property deserves to be listed in the best possible way. This means utilising the experience of professional property photographers, putting in place virtual tours of properties to maximise the chances of visitors and viewings, even during a pandemic and lockdown restrictions, and putting together floor plans that are accurate and interesting to look at. With the support of marketing professionals with experience in the housing sector, your business can benefit from their skills and wow potential buyers.